Nice to Meet Ya!

Arazi Franklin is a Social Strategist and Creative Director with a BFA in Social Strategy and Management and Minor in Advertising and Branding from the Savannah College of Art and Design (SCAD). With a passion for cultural observation and creative strategy, she transforms brand narratives into authentic social experiences.

This capstone represents the culmination of her studies: a comprehensive social media strategy for Pantone that reimagines how color can drive conversation, community, and commerce across six major platforms.

Her approach blends audience psychology, platform-native content strategy, and data-driven optimization to position Pantone as an active cultural participant rather than a passive visual archive.